Part 2- Who would be the audience for your product?

The audience that we are aiming for is 15-21. These ages were chosen as horror films are mainly aimed at these particular age groups. We did not have a specific gender for our film. This is because we know girls and boys are into zombie films. Also with the young the characters, young people could relate to them. We would also like to the reach the zombie fans and people who enjoy zombie games. This would be a film that they would enjoy. We would hope that our film would be just as good as other hit zombie films. For example: Dawn of the Dead, 28 Days later and the recent comedy hit Zombieland.  These films were a hit with the similar age groups we have chosen.